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About

Strategy and Storytelling at the Intersection of Brand and Social Impact

Because purpose and connection are critical to progress, brands matter.
We support brands and organizations that understand their potential to improve our world.  
Brand
Because purpose drives profit and connection is critical to progress, brands matter.
Social Impact
We support brands and organizations that understand their potential to improve our world.

We build brands that are authentic, meaningful, and distinct.

Our Specialties

Strategy
Brand Identity, Brand Positioning and Messaging, Brand Strategy Refresh, Customer and Audience Insights, Category/Landscape Analysis
Storytelling
Brand Narrative, Cornerstone Communications (print, film, digital), Impact Reporting, Stakeholder Stories, Blueprinting
Download Our One Sheet

We partner with leaders who value brands as a force for growth and good.

We reached out to Carr and Company because their unique blend of brand strategy and social impact expertise was exactly what we needed. And they delivered beyond what was expected. Their work has enabled us to infuse our brand with a purpose and vision that will help us attract and retain the team we need and better serve our customers as we lean into our next chapter.
Dave Healing, Sr. Director, Brand, Zillow Group

Leadership

Carr and Company is led by Justin Carr, a seasoned strategist and advisor to organizations ranging from small teams to global companies.

In his work for agencies, nonprofits, campaigns, and corporations, Justin’s mission has been to craft brands and strategies that leverage resources for the greater good. At Carr and Company, Justin helps leaders drive progress with sharper insight, authentic voice, and disciplined action. In this work, he is equally passionate about organizations and the people behind them.

Justin holds an MBA from the Kellogg School of Management and a BA from Yale University. He lives with his wife and daughter in Atlanta.

Collaborators

When we join forces with our network of collaborators, our ideas take flight.

With Ghostlab, we’ve created signature communications for a global CPG leader. Alongside The Color Machine, we conceived and activated a nationwide tour for social justice brand, Unarmed. And we teamed up with CJC Insights to drive exposure and major media wins for Fairview Capital.

Join Our Team

Interested in building with us? Reach out. Tell us about your zone of genius and include relevant links.

team@carrandcompany.co